A bit off-topic from the Assets section we’re doing this semester, but I found this very interesting and had to share.
A Hollard Insurance funeral policy is branded by Kaizer Chiefs.
In addition to funeral costs the policy includes Vehicle Access benefits, a Groceries benefit and a Memorial benefit.
It’s quite baffling to see the innovation and creation of this new distribution channel. By using a soccer team as the face of the product one certainly reaches far wider than boring ads in magazines and day-time infomercials.
To those who went to the TTLG event, I think this is exactly what Takalani meant when he spoke about “thinking differently”.