nottheaverageactuary

Actuarial news and views from Cape Town and beyond

Why the Financial Services Industry Is Showing More Women in Its Ads

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Why the Financial Services Industry Is Showing More Women in Its Ads

This is a very US-centric story, but it is interesting to think about the same ideas in the South African context. I watch very little television but when I do I am struck by how much of television advertising is targeted at women (especially things like food and cleaning products!) – clearly the assumption for consumables is that women do the shopping. The question is whether women also make the financial decisions on behalf of their families. Next time you see financial services advertising think about who the ad is being targeted at…

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